Good writing is clear, concise, complete, and clever.

It engages and connects with the reader.

Good writing clearly delivers the intended message by drawing the reader in. It’s writing the reader wants to read, not merely words they have to read. It's fun to read!

Writing and doing communications must be in my genes. It didn’t occur to me at the time, but I was a “publisher” even as a young boy.

When I was a kid, my dad bought a post card printer that looked and operated like a miniature mimeograph machine. I don’t remember why he needed it, but I do recall my fascination with the device. I used it to create miniature newsletters that I gave to friends. Over the years, other missives followed in various formats. Today, that miniature mimeo has been replaced by a variety of digital technologies.

In high school and college, I was involved with editing the schools’ literary annuals. It wasn’t until later that I was drawn into journalism. My first “real” job was as the editor of a national controlled circulation trade magazine of 10,000 plus. I was in charge of all the editorial development for the magazine, and, I’ll admit, scared to death. But also really excited! I took to it like the proverbial fish to water.

Six months into the job with only a few issues out the door bearing my “mark,” I received feedback from an industry leader that affirmed I was doing a great job. Later, our graphic designer, who also worked for several well-known national clients as well as freelancing with us, told me I had a natural sense of design.

Writing and doing communication work seems to have always been a part of who I am. I love words. I love ink on paper, or letters formed by pixels on a monitor. It’s deeply satisfying to develop communications that read well and look good on the page or screen.

It’s especially rewarding to have someone tell me that a book, newsletter, email announcement, article, or whatever form of communication I’ve written or developed had a positive impact on their life. Whether they learned something new and useful, were entertained, encouraged, or inspired, it’s affirming and humbling to receive such feedback.

Writing and communication-related work is fun! I like the challenges and the variety of experiences that come with doing this for a company or organization, big or small, whatever the industry. As well as for individuals!

I would love the opportunity to apply my enthusiasm, knowledge, and experience working for you.

An award-winning writer based in Cleveland, Ohio, CleverSmith™ will create sparkling text that tantalizes, attracts, and energizes the reader; writing that satisfies in an informative and entertaining way. And that moves your reader (customer, patron, contributor) to action.

CleverSmith™ Writing is all about good writing, whether for print or online. When you need carefully crafted writing that is sure to get your message across, contact Stephen@CleverSmith.com.

Don't settle for boring when you can have brilliant. Contact me today!

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